Website Accessibility For Agencies
In today’s world, making sure your website is accessible is more important than ever before. Agencies across the world are receiving demand letters from plaintiffs attorneys alleging their website is not accessible to disabled people.
The More People Can Find You, The More Potential Clients You Can Service
Website accessibility allegations against your company cause major decay in your brand but depending on the severity, you could be spending thousands of dollars on website changes and in some cases, an entire redesign. You could also be losing 20% of your potential clients if your website’s content isn’t accessible to disabled people.
1/5 People Are Disabled In The U.S.
Web accessibility isn’t only important to further your business’ profits. It’s also about giving everyone the chance to feel like they are wanted by your business.
Many agencies will at one stage receive a demand letter from a plaintiff’s attorney who feels otherwise. While it might be hard to envisage how to solve this issue, you do need to act upon it. If you receive a demand letter, it might be to claim that your organization is in violation of the Americans with Disabilities Act (ADA). That’s a serious allegation.
Since a website can be considered a place of public accommodation, you need to achieve the levels and standards expected. If you would like to know more of the kind of changes that you may need to make, then the DOJ often refers to the World Wide Web Consortium’ Web Content Accessibility Guidelines.