Website Accessibility In The Auto Industry

In the modern world of industry, one of the most powerful tools that you can have is trust. More than ever, clients are caring about trusting the people they do business with. 

Trusting Your Website

Thanks to the sheer variety of competition on the markets today, it’s very easy to look elsewhere. If you cannot live up to expectation, then another option will be sought.

Challenges Of The Transportation And Automotive Industry

Those in the transport and automotive industry face more challenges than most industries, due to the sheer number of alternative options.

It pays to ensure your business does all it can to be accessible to all. Not only should your office or place of business be physically accessible, but so should your technology. For example, your business’ website should be accessible to all. You should be available online and offline, and available to all regardless of their disability. Being able to ensure that more people can access and discover the services that you offer should be a top priority. Particularly in such a diverse and competitive industry, being all-inclusive as you can will only lead to increased profits.

Getting A Demand Letter

Web accessibility isn’t only important to further your business’ profits. It’s also about giving everyone the chance to feel like they are wanted by your business. 

Many companies in the auto industry will at one stage receive a demand letter from a plaintiff’s attorney who feels otherwise. While it might be hard to envisage how to solve this issue, you do need to act upon it. If you receive a demand letter, it might be to claim that your organization is in violation of the Americans with Disabilities Act (ADA). That’s a serious allegation.

An attorney sitting down by a table reading a law book while discussing the lawsuit process with a client

Since a website can be considered a place of public accommodation, you need to achieve the levels and standards expected. If you would like to know more of the kind of changes that you may need to make, then the DOJ often refers to the World Wide Web Consortium’ Web Content Accessibility Guidelines.

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Make Your Website Accessible to Everyone